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Zynga and CoolGames launch Farm Merge Valley on Fb

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Zynga introduced as we speak it’s partnered with CoolGames on the launch of a brand new HTML5 sport on Fb Gaming. The brand new sport is Farm Merge Valley, and the title tells you most of what you’ll want to find out about it. It’s a farming sport with merge mechanics, which joins many different video games within the now-booming merge cellular style.

Farm Merge Valley is an agriculture-based merging sport, by which gamers construct up their farms and harvest crops. CoolGames has included social parts, as gamers can invite mates to their farms to finish duties. Scott Koenigsberg, Zynga’s chief product officer, mentioned in a press release, “Farm Merge Valley expands the potential of HTML5 via its social and constructing hybrid mannequin and we can not look forward to our international viewers to interact with the sport.”

Saying “farm sport” and “Fb” in the identical breath brings to thoughts Farmville, one in all Fb’s first main video games. It paved the way in which for the social media platform’s new style of informal gameplay, and raised Zynga’s personal profile. Zynga acquired MyMiniLife, after which used that crew to create FarmVille. The sport exploded in recognition. The sport shuttered in 2020, and Zynga has moved on to new farm titles.

Fb’s devoted Gaming app formally shut down on October 28, with the corporate reintegrating a few of its options and video games onto the primary app. Whether or not Farm Merge Valley can replicate the success of its predecessor stays to be seen. Laurens Rutten, CEO of CoolGames, appears to assume so, saying, “Merge is likely one of the quickest rising sport genres in cellular and … We consider that there’s an enormous untapped potential for deep and high-quality merge video games on HTML5 sport platforms too.”

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