Which Platform Is Higher for You? (2022)







It’s no secret that beginning an ecommerce enterprise is turning into increasingly widespread today.

The truth is, ecommerce gross sales within the US grew to $870 billion in 2021, up 14.2% over 2020 and 50.5% over 2019. Loopy, proper?

So, if you happen to’re contemplating beginning a web-based retailer, you’re actually not alone.

However with so many choices out there, it may be troublesome to determine which one is best for you.

Relating to ecommerce platforms, Shopify and Amazon are two of the most well-liked choices. However which one is best for you?

The principle distinction between Shopify and Amazon is that Shopify is a platform that enables enterprise to start out their very own on-line shops, whereas Amazon is a single market with tens of millions of sellers.

On this article, we’ll break down the professionals and cons of every platform, so you possibly can determine which one is greatest for what you are promoting. Let’s go!

Shopify or Amazon: Which one is greatest for you?

On the lookout for a fast reply?

If that’s the case, check out these important advantages of Shopify vs. Amazon:

Advantages of Shopify Advantages of Amazon
Full management over the appear and feel of your retailer. Faucet into a large buyer base.
Extra freedom on what merchandise you possibly can promote. Benefit from individuals’s belief in Amazon.
Decrease charges. Affords a complicated achievement answer (Amazon FBA).
Extra choices to select from to your achievement methodology. A stronger flywheel impact.
Higher customer support.


  • Shopify is best for you if you wish to begin a web-based retailer and don’t thoughts engaged on getting guests to your retailer.
  • Amazon is best for you if you wish to faucet into Amazon’s tens of millions of web site guests and don’t thoughts working your method up by way of the competitors and paying greater charges.

What are these platforms?

Earlier than shifting on to probably the most vital variations between Shopify and Amazon, allow us to briefly introduce each platforms.

Nonetheless, if you happen to really feel such as you already know what they’re for, be happy to skip over to the subsequent part!

What’s Shopify?

Shopify homepage

Shopify is arguably among the finest – if not the very best – ecommerce platforms on the market.

It’s designed to make it straightforward and inexpensive for inexperienced persons to start out their very own on-line shops.

Shopify is common for therefore many causes. And if recognition is any measure of an important platform, Shopify can declare that achievement as a result of it presently boasts virtually 4 million clients!

However what makes Shopify really easy to make use of?

Three important issues; their retailer builder, themes, and app retailer.

The shop builder means that you can construct and customise the look of your on-line retailer. And the very best half is, you don’t want any coding for it!

Shopify online store builder

However wait, was that basically the very best half?

Properly, right here’s one other factor. Because of Shopify’s themes, you don’t have to start out designing your retailer from scratch.

Merely decide a theme from the Shopify Theme Retailer that you just assume will suit your model and use it as a starter template:

Shopify theme store

The final superior factor we want to spotlight is the Shopify App Retailer.

It mainly comes all the way down to the next:

When you really feel such as you’re lacking any options from Shopify’s normal providing, there’s seemingly a Shopify app out there that does precisely what you’re searching for!

Shopify app store

Ultimately, Shopify allows you to construct your personal on-line retailer, which may look one thing like this:

Gymshark mens homepage

That is Gymshark’s on-line retailer, probably the most common manufacturers utilizing Shopify!

Notice: If you want to see extra superior Shopify retailer examples, try this text!

What’s Amazon?

Amazon homepage

Amazon is without doubt one of the largest on-line retailers on this planet.

Based in 1994 by Jeff Bezos, Amazon began as a web-based bookstore however quickly started reworking right into a common retailer that sells a a lot wider number of gadgets.

Right now, Amazon operates globally and sells virtually something you can consider.

They usually don’t do all of it by themselves.

As a substitute, Amazon additionally brings on third-party sellers on their platform, permitting them to broaden their catalog even additional.

And guess what? You possibly can be a type of 3,700 new sellers becoming a member of Amazon every day!

If that feels like a whole lot of competitors, we have now one thing comforting for you:

Annual net sales revenue of Amazon from 2004 to 2021

As you possibly can see, Amazon’s annual web gross sales income has been compounding for a very long time and reached a staggering $469.82 billion in 2021.

So, if you happen to handle to seize only a tiny a part of that income, you’ll already do nicely!

Right here’s what a typical product web page on Amazon’s market seems like:

Amazon product page example

The 6 most important variations between Shopify and Amazon

Now that you just higher perceive how Shopify and Amazon work, let’s dive into what makes them totally different!

1. The platform sort

Maybe, probably the most vital distinction between Shopify and Amazon is that they’re totally various kinds of platforms.

Shopify means that you can construct your personal on-line retailer, whereas Amazon is a web-based market with tens of millions of sellers.

Shopify presents you all options and instruments it’s worthwhile to create your personal on-line retailer, whereas Amazon focuses on constructing a market (which is Amazon.com) the place patrons and sellers are related.

Which means Shopify sellers all function their very own web site by way of which they promote their merchandise:

Websites using Shopify

Simply take into consideration the Shopify retailer instance we gave earlier, Gymshark.com. It’s a web-based retailer with its personal feel and appear, separated from another firms providing health gadgets.

In distinction, all Amazon sellers promote their merchandise by way of listings on Amazon.com, the place they’re all positioned in a single in depth listing:

Amazon product listings

2. Buyer attribution

The following necessary distinction between Shopify and Amazon sellers is the way you attribute clients.

Shopify sellers should work on advertising to get guests to their shops, whereas Amazon already will get tens of millions of visits per day.

You might know that Amazon will get a ton of visits daily. In spite of everything, it’s the primary web site many individuals go to once they’re seeking to do some on-line purchasing.

And when your product is listed on Amazon, you could get 1000’s of pageviews in your itemizing with out having to do something!

That is a wholly totally different story on Shopify, the place every vendor has their very own web site. It signifies that advertising is vital for anybody who needs to begin and run a Shopify retailer.

You’ll seemingly have to start out with any of the common advertising for ecommerce shops, reminiscent of utilizing Fb Adverts, Google Adverts, or influencer advertising:

How to pick the right marketing method for dropshipping - Infographic

3. The method of making a model

Do you assume branding is a vital issue within the success of an ecommerce enterprise?

If that’s the case, you could need to listen right here.

That’s as a result of your capability to create your personal search for your listings differs significantly relying on whether or not you’re utilizing Shopify or Amazon.

Shopify presents virtually full management over the appear and feel of your model, whereas Amazon forces you to stay to their format.

With a Shopify retailer, you possibly can determine which colours you need to use, how your retailer is structured, the way you current your product, and way more. Which means Shopify sellers can actually put their stamp on their retailer.

All in all, Shopify makes it a lot simpler to model your on-line retailer and find yourself with a great-looking web site just like the one in every of Allbirds right here:

Shopify store product page example

Tip: If that impressed you, then you possibly can try ten different ecommerce model examples right here.

So, what’s the choice?

Properly, you possibly can listing your merchandise on Amazon, however you gained’t have as a lot management over the appear and feel of your listings.

And since Amazon is such an enormous market, you’ll seemingly have a a lot tougher time in relation to branding, constructing a loyal buyer base, and beating your competitors!

4. The achievement course of

One other vital distinction between Shopify and Amazon is the choices you’ve got in relation to the achievement technique of your orders.

Shopify means that you can select from a wide range of achievement strategies, whereas most Amazon sellers use Success by Amazon (FBA).

When beginning a Shopify retailer, you should have the choices to select between 4 important forms of order achievement strategies:

  • Third-party achievement. Purchase your personal stock and let a third-party fulfill your orders.
  • In-house achievement. Handle the achievement of your merchandise your self.
  • Dropshipping. Promote merchandise with out conserving them in your stock.
  • Print on demand. Design your personal graphics for the gadgets you promote and solely allow them to be manufactured when you obtain an order for them.

All of those are viable and customary choices for brand new Shopify shops!

In distinction, greater than 70% of Amazon sellers use FBA, which is Amazon’s model of a third-party achievement methodology. You merely ship your merchandise to Amazon, and they’ll guarantee they’ll attain your clients as soon as the orders begin rolling in.

How Amazon FBA works

5. Pricing and charges

Subsequent up is one thing that can be totally different throughout most platforms you evaluate, the pricing.

Shopify fees a month-to-month payment, transaction charges, and app charges, whereas Amazon fees a month-to-month payment, referral charges, achievement charges, and different prices.

So, let’s discuss some numbers!

Shopify has three important pricing plans, starting from $29 to $299 per thirty days, though the most cost effective plan is greater than enough for many Shopify shops.

On high of this, Shopify asks for two.4 to 2.9% + 30¢ USD per transaction. And lastly, you might need to pay some month-to-month or usage-based charges to your Shopify apps!

Shopify main pricing plans

Then again, Amazon presents two pricing plans, with the $39.99 per thirty days plan being the higher selection for a lot of companies.

Nonetheless, like with Shopify, Amazon will add some charges on high of this.

As an example, they cost a referral payment of 8 to fifteen% per transaction, a achievement payment if you happen to’re utilizing FBA, and you may additionally must pay for different prices, like long-term storage, promoting, or premium account providers.

Amazon seller pricing plans

Ultimately, Amazon is more likely to be costlier than Shopify, particularly if you happen to’re promoting a number of merchandise (as a result of Amazon’s hefty referral charges)!

6. Buyer help

Final however not least, buyer help.

Shopify presents world-class, 24/7 buyer help, whereas Amazon’s customer support lacks helpfullness and accessibility.

Shopify has a wonderful help crew that may assist 24/7.

Whether or not you like reaching out through cellphone, chat, e-mail, or Twitter, it’s all out there! Shopify even constructed a big neighborhood discussion board the place you possibly can join with different retailers to study and obtain help.

You can even discover solutions to your questions by way of the Shopify Weblog, tutorials, webinars, and the Shopify Youtube channel.

It’s maybe the very best help supplied amongst high ecommerce platforms!

Shopify customer support options

Then again, help for Amazon sellers isn’t nearly as good.

Amazon’s buyer help crew is tougher to succeed in and isn’t as useful. The truth is, Amazon Vendor Central presently has a 1.1 out of 5-star ranking on Sitejabber as a result of everybody says Amazon’s help is that dangerous.

Frequent issues embody the unhelpfulness of Amazon’s representatives, lack of ability to get somebody on the cellphone, and an absence of replies.

Amazon Seller Central reviews on Sitejabber

The advantages of utilizing Shopify (vs. Amazon)

Superior! You’re now conscious of the principle variations between Shopify and Amazon.

Let’s summarize how these variations translate into the advantages of utilizing Shopify in comparison with Amazon:

Shopify presents full management over the appear and feel of your retailer

Look of your store Shopify vs. Amazon

Shopify offers you full management over your retailer.

You’ll be able to select your personal area identify, design your personal web site, set your personal transport and return policy, and extra!

This could be a main benefit if you wish to construct a robust model identification for what you are promoting.

In the meantime, on Amazon, sellers compete with tens of millions of others with similar-looking listings, all preventing for restricted shelf area.

Shopify presents extra freedom on what merchandise you possibly can promote

When promoting on Amazon, it shouldn’t come as a shock that you should adhere to Amazon’s insurance policies.

Nonetheless, amongst these insurance policies, there are restrictions on what you possibly can and may’t promote. Under is an inventory of class, product, and content material restrictions on Amazon:

Amazon category, product, and content restrictions

As you possibly can see, there are fairly some restrictions right here!

With Shopify, you possibly can promote something from digital merchandise to bodily items.

Shopify fees fewer charges

One of many key advantages of Shopify is that it fees decrease charges than Amazon.

As we noticed earlier, Amazon fees a hefty referral payment of 8 to fifteen% on each product offered, in addition to different prices. These charges can eat into your income if you happen to’re not cautious!

Amazon referral fees

Then again, Shopify fees a flat month-to-month payment plus a small transaction payment for every order.

Which means Shopify sellers can get monetary savings on charges, particularly in the event that they promote a excessive quantity of merchandise.

Shopify presents you extra choices to your achievement methodology

As we mentioned earlier, most Amazon sellers use Success by Amazon (FBA).

And it’s not that FBA or another third-party achievement methodology is a foul observe. The truth is, they’ll work very well for some companies!

It’s simply that you’ll fewer choices to select from when promoting on Amazon.

As an example, utilizing Shopify allows you to begin a dropshipping or print on demand enterprise, which is a lot tougher to do on Amazon as a result of their insurance policies.

How does dropshipping work - Infographic

Shopify has higher customer support

When you’re caught on one thing, it’s all the time good to have assist out there.

And that’s one thing that Shopify presents!

With their 24/7 dwell chat function, you’ll all the time have somebody to speak to. And in our expertise, they’re all the time pleasant and useful:

Shopify help when you need it

The advantages of utilizing Amazon (vs. Shopify)

We’ve seen some benefits of utilizing Shopify, however Amazon additionally has some advantages! Let’s examine them out:

Faucet into Amazon’s large buyer base

This can be the largest good thing about promoting on Amazon, which receives round 2.5 billion guests each month:

Amazon number of monthly visitors

So, as a substitute of repeatedly engaged on getting guests to your retailer, you simply want to make sure your product listings have an excellent rank and you’re going to get a number of views in your itemizing.

And extra guests equals the next chance of constructing gross sales!

You’ll be able to benefit from individuals’s belief in Amazon

Amazon is a extremely trusted platform with a popularity for offering dependable services.

Consequently, clients usually tend to buy on Amazon than on different ecommerce platforms.

This belief additionally extends to the sellers who use Amazon’s platform. As a result of clients belief Amazon, they’re extra prone to belief the positioning’s sellers!

People in a row waiting for their order

Amazon has a complicated achievement answer

Amazon limits you in your achievement methodology choices, however alternatively, Amazon FBA is a superb answer.

With Amazon FBA, you ship your merchandise to Amazon, and so they retailer, pack, and ship your merchandise for you. The principle good thing about Amazon FBA is that it’s handy; clients can order merchandise from you and have them shipped straight from Amazon.

Moreover, it presents an answer for reaching quick transport instances, dealing with returns, storing stock, and scaling what you are promoting!

Amazon FBA homepage

Amazon companies expertise a stronger flywheel impact

The flywheel impact is an idea that may be utilized to many various facets of life, nevertheless it’s significantly related to companies.

Briefly, the flywheel impact is the concept it takes a whole lot of effort to get what you are promoting up and working, however as soon as it’s there, it’s simpler to take care of that success!

For Amazon sellers, the flywheel impact could be a highly effective software for long-term success.

At first, your product itemizing is positioned on the backside of the search outcomes. You’ll have to battle by way of the competitors to get a greater rating, however when you get into one of many high spots, gross sales will preserve coming in with out a lot effort out of your facet!

Amazon top search results
Most individuals purchase merchandise from the highest search outcomes

FAQs about Shopify vs. Amazon

Any questions left about Shopify vs. Amazon? If that’s the case, we could reply them beneath; have a look!

Is Shopify the identical as Amazon?

Shopify isn’t the identical as Amazon. Shopify is a platform that enables companies to create their very own on-line shops, whereas Amazon is primarily a web-based market.

Is promoting on Shopify higher than on Amazon?

If you wish to run a web-based retailer that’s absolutely customizable, presents extra choices to your achievement methodology, and fees fewer charges, then promoting on Shopify is best than on Amazon.

Is Shopify going to compete with Amazon?

Whereas Shopify and Amazon are various kinds of platforms, there are some indicators that Shopify will compete with Amazon in some facets. For instance, they launched the Shopify Success Community, which presents comparable advantages to Amazon FBA.

Is Shopify larger than Amazon?

In the meanwhile of writing, Shopify’s market capitalization is round $35 billion, whereas Amazon’s is $1.2 trillion (it’s the world’s fifth most beneficial firm). In different phrases, Shopify isn’t larger than Amazon.


Earlier than we go to the ultimate verdict, we’ve created a fast abstract of this text for you, so you possibly can simply bear in mind it:

  • The principle distinction between Shopify and Amazon is that Shopify permits sellers to construct their very own on-line retailer, whereas all Amazon sellers function on the identical platform.
  • If you’d like extra management over the appear and feel of what you are promoting and model, have extra choices in achievement strategies, and don’t thoughts advertising, Shopify would be the more sensible choice for you.
  • If you wish to faucet into Amazon’s buyer base and popularity and like the thought of utilizing Amazon FBA, Amazon would be the more sensible choice for you.


When selecting between Shopify and Amazon, there’s no proper or improper reply.

It will depend on your particular wants and objectives as a web-based vendor.

If you’d like your personal on-line retailer and don’t thoughts doing a bit extra work to market your merchandise, Shopify is a superb selection.

Nonetheless, if you happen to’re searching for most publicity to potential clients, then Amazon could be a better option.

We hope this text helped you determine between the 2, but when not, don’t hesitate to contact us!

Wish to study extra about ecommerce?

Prepared to maneuver your on-line retailer to the subsequent stage? Try the articles beneath:


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