Gaming PR chief Dean Bender retiring after 40 years







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Dean Bender is retiring from gaming public relations after greater than 40 years. That’s fairly an accomplishment, contemplating gaming is just about 50 years previous.

As BHI founder and co-president of 42West/BHI, Bender was liable for directing public relations campaigns for a variety of leisure and company companies, together with recreation firms. I coated a lot of them.

42West CEO Amanda Lundberg introduced Bender is retiring on the finish of the yr. 42West/BHI co-president Shawna Lynch turns into pPresident and can proceed to spearhead the division’s video video games, esports, shopper merchandise and Web3 shoppers in live performance with senior vice chairman Jonah Keel and vice chairman Blake Shuster.

“Dean will at all times be generally known as a benevolent chief and a artistic pioneer who launched so many industry-changing methods through which to eat leisure content material,” mentioned Lundberg, in a press release. “For over three a long time, he led a really profitable and extremely regarded company that centered on the following technology of the leisure expertise. We’re so grateful for his experience and management and want him a beautiful chapter forward. As well as, we’re very excited for Shawna, a really shut ally of Dean’s for over 30 years, to construct on the unbelievable basis that she helped create with him.”

Greatest identified for introducing new leisure platforms and applied sciences throughout each linear and interactive leisure, Bender established BHI (then generally known as Bender, Goldman & Helper) in 1986 representing vital gamers within the nascent dwelling video {industry}, together with Buena Vista Dwelling Leisure, MGM Dwelling Leisure and New Line, amongst many others.

It was within the mid-‘90s when Bender established the corporate’s video video games follow – one which has included {industry} titans (OK, they weren’t titans again then), akin to Digital Arts, Ubisoft, Konami, Activision, Disney Interactive, Sony On-line Leisure, Sq. Enix, 2K Video games and Nexon, in addition to unbiased gaming studios.

Much like the evolution of the house leisure {industry}, Bender steered his shoppers by new platform improvements launched during the last 20 years – from PC to console gaming, cellular gaming, on-line gaming and, most not too long ago, blockchain gaming and metaverse experiences. As an extension of the gaming follow, BHI started working within the esports {industry} representing organizations akin to Crew Liquid, Immortals, NYXL, Echo Fox and Tempo Storm.

“By working with a plethora of visionaries all through my profession, issues by no means bought uninteresting. I discovered myself in awe of the ingenuity displayed by these entrepreneurs who launched distinctive and compelling methods to eat leisure. It’s with nice pleasure figuring out that we contributed to their success,” mentioned Bender, in a press release. “I’ve the best stage of confidence in Shawna’s well-earned and well-deserved ascension to President as she’s been my associate and trusted confidant all of those years, making certain a seamless transition.”

In January 2021, BHI was acquired by Dolphin Leisure and merged with leisure PR agency 42West, turning into its fourth division alongside expertise, leisure advertising and marketing and strategic communications. I’d wish to take a second to want Bender properly in his retirement.

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