Cloudera Companion Community: Poised to Warmth up Channel Development







You requested. We delivered: Introducing the Cloudera Companion Community

Cloudera’s channel packages staff consistently strives to enhance how we have interaction, reward, and collaborate with our companions. And primarily based in your suggestions, we’re changing Cloudera Join with a brand new program, Cloudera Companion Community (CPN). It gives extra complete instruments and assist that can assist you go to market sooner, in addition to industry-leading incentives and promotions that we’ve aligned with your small business and gross sales fashions.   

It’s time for a extra sturdy accomplice ecosystem 

The Channel has develop into more and more aggressive and complicated, with the common accomplice sustaining round 30 vendor relationships. In fact, getting the utmost profit from these relationships, whereas growing and sustaining product experience, is usually a problem. 

Rachel Tuller, head of worldwide accomplice technique and Alliances acknowledged Cloudera might do extra to alleviate companions’ challenges. “They drive development for us and we should make it simpler for them to work with us and place our answer with their clients. So we’re kicking off the revamp of our accomplice program to raised align with our companions’ wants and enterprise fashions.”

Cloudera Companion Community fundamentals

With CPN, we’ve shifted to a points-based system pushed by behaviors and competencies, which reward companions for his or her dedication to rising their Cloudera enterprise. Companions unlock unique reductions and different advantages as they advance via 4 tiers: Member, Choose, Premier, and Strategic. 

These are a number of methods to earn membership factors and different incentives:  


  • CPN competency program: Companions can earn competencies by growing options and driving gross sales in particular industries and information use circumstances. This system affords advantages like specialised badging and advertising supplies, and a presence on our web site.  
  • Deal registration: Gross sales companions have entry to the brand new accomplice portal to report new alternatives (and closed offers).  
  • Membership engagement: Companions are incentivized to finish product coaching and certify Cloudera merchandise and options. 
  • What’s completely different concerning the Cloudera Companion Community?  

Whereas working with a accomplice needs to be straightforward, it also needs to create new income routes. We’ve designed CPN to make sure partnering with Cloudera creates worth for your small business. We’ve rolled out further channel incentives, extra advertising assist and coaching, improved onboarding, and ongoing assist to develop your Cloudera buyer base. 

Extra channel incentives

We’ve elevated our monetary dedication to our companions by providing decreased program charges (all charges will probably be waived via February 27, 2023), and new brand rebates

Higher advertising assist

We’ve relaunched our MDF program and constructed new advertising instruments and content material into our program. Some new program options embody:  

  • Proposal primarily based MDF: Make the most of versatile funding plans that may be issued to run co-marketing actions that align with our joint enterprise plans. 
  • Marketing campaign automation: Drive demand and speed up time to market with pre-built, co-branded, adaptable campaigns.
  • An asset library: Entry co-brandable, customizable content material and the precise Cloudera messaging to assist your gross sales efforts, together with personalized certifications and badges. 
  • Lead administration: Qualify, analyze, and nurture potential Cloudera alternatives and convert them into offers.
  • Banner creator and editable templates: Publish personalized web site banners to your personal web sites.

Enhanced accomplice coaching and enablement 

We’re offering in depth enablement assets so you may successfully place Cloudera to develop our companions’ fashionable information methods.

  • Skilled accreditations: Construct experience in Cloudera merchandise, instruments, packages, and assets at your personal tempo.
  • Cloudera Companion Academy: Entry our coaching library with specialised studying paths for each gross sales and technical accomplice roles.
  • Specialised {industry} coaching and certifications: Develop superior massive information experience and different real-world expertise.

Expedited accomplice onboarding 

We’re accelerating time to sale via our new FastTrack OnBoarding Packages. 

  • FastTrack for ISVs: Helps impartial software program distributors, shortening their time to worth and driving new use circumstances.
  • FastTrack for SaaS: Permits SaaS companions to go to market sooner with our new CDP One SaaS answer. 

Relationship administration and neighborhood constructing

We’re intent on constructing and supporting a powerful accomplice neighborhood. 

  • Companion Success Workforce and Companion Success Desk: Gives 24/5 reside assist. 
  • Companion-specific weblog and e-newsletter: Ship important articles, bulletins, and information for companions.
  • Cloudera Technical Group: Helps greater than 93,100 members.
  • Companion LinkedIn web page: Supplies information, data, and the chance to affix the dialog.

Let’s develop collectively

We’ve all the time been targeted on serving to companies maximize the worth of their information. Our new Cloudera Companion Community represents our dedication to reaching extra organizations with our valued companions. By simplifying processes and decreasing the friction of doing enterprise, we are able to deal with constructing robust relationships that lead to bigger, extra worthwhile offers. 

And we’re simply getting began. We’re actively iterating and evolving our accomplice choices primarily based in your experiences and wishes. Learn the official press launch and go to our Companion Portal to be taught extra. Tell us what you assume.


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